Rik Nonelle thinks that every regional developer should read Become A Franchise Owner! That’s why he called me to have 10 signed copies of my franchise book sent to him for his regional developer meeting this week in Cincinnati.
Rik and I go back a few years; I was a franchise broker when I first met the tall CEO of Window Genie.
Rik and I hit it off right away. He’s a good guy, and he cares. A lot.
When he found out that I had written a book especially for potential franchise business owners, he went on Amazon.com, and bought three of them. A few chapter later, he emailed me, and requested that I send 10 signed copies down to his corporate office. I agreed, and drove down the street and had them shipped by my local UPS Store franchise.
But, why did Rik want 10 signed copies of my franchise ownership book?
Regional Developer Training
Rik is going to hand out my books to each and every one of his RD’s who are coming down to his office for training. He’s decided to make my book, “required reading.” He feels that in order to sell franchises, one has to understand what potential buyers are going through. Rik obviously feels that my book captures that, but I think there’s another reason.
Rik feels very comfortable with prospective franchise owners that have been educated in the right way. And, he wants his regional developers to be, too.
(In case you don’t know what a regional developer is, it’s someone who’s purchased a large territory, and is responsible for building it up by selling new franchise units. The developer gets a portion of the upfront franchise fee and the ongoing revenue in most cases.)
I Never Thought That…
When I wrote the book, I really wrote it for people that were interested in exploring franchise ownership. I didn’t think that it would appeal to franchise sellers.
We’ll see. Maybe Rik is starting a new trend-and creating a new audience for my book.
If you sell franchises, would you want to read a book that’s really written for franchise buyer’s?
Check out Rik’s franchise opportunity: