The Perfect Location

Last week, on your way to work, you noticed that there was an empty retail space in one of the more popular strip centers in your area. Although you’ve shopped there in the past, for some strange reason, you can’t remember what used to be in that empty space. Whatever.

And, speaking of work, you’re pretty darn miserable there, and you’re not feeling very positive about your future. You’ve been semi-looking around for a new job, but you haven’t found anything that excites you. As a matter of fact, the idea of starting yet another new job is a pretty depressing thought.

Which is why you’ve been casually scouting out possible locations for a business. Of your own. A franchise?

Here’s the thing;
 
2594759852 500a6de0f9 The Perfect Location
 
You’re putting the cart before the horse.

First of all, have you even determined if you’re suited for franchising? That’s kind of important.

Have you decided on a budget?

Are you married? (Huh?) Are you married–or do you have a partner? If so, have you asked them how they feel about your idea?

 

About That Location

 

Assuming that you’ve determined that you’d fit nicely in a franchise system of some sort, what are you trying to accomplish by looking for potential locations for your new business? Do you even know if the franchise you end up investing in would require a retail space? If you aren’t sure yet, even The Retail Doctor can’t help you.

You may have found the best location in town for your yet to be named business, but it doesn’t matter. Again, it doesn’t matter.

Yet.
 

Watch this short video to find out why….
 

 

 

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  • http://twitter.com/TheRetailDoctor BobPhibbs,RetailDoc

    Great post, as always. Thanks for the shoutout Joel. Location often is cart before the horse. I wrote location as on of the 5 Sins of a Startup or Franchisee here http://www.retaildoc.com/blog/5-sins-of-a-startup-retail-or-franchise-business/ 

    • https://plus.google.com/b/115355061601450775837/115355061601450775837/posts The Franchise King

      You’re quite welcome, Bob.

      You do great stuff!

      JL